Glossary of terms

Making sure we're talking the same language

Event

An Event represents the main client survey within the data collection platform, acting as a broad container that holds one or more specific subsamples, each with its own unique targeting criteria.

Subsample

A “subsample” refers to an individual client target defined by specific criteria, including the targeted subpopulation, field country, length of interview (LOI), incidence rate (IR), and quotas.

This example contains a list of 5 subsamples each one of them with different properties

Exclusive allocation & Shared allocation

Exclusive and Shared allocations indicate the required respondent count for a specific subsample or target. Exclusive allocation is reserved solely for you and can only be fulfilled by your designated supplier. In contrast, Shared allocation is distributed across multiple suppliers, allowing any member within the sample blend to direct traffic toward it.