Glossary of terms

Making sure we're talking the same language

Event

Event level is the equivalent of the client survey in data collection platform; each event might have one or more subsamples as children.

Subsample

A subsample describes an audience, described by various properties like incidence, abandon rate, conversion rate, etc.

In this example one event contains 5 subsamples, each with different properties.

Exclusive allocation

Shared allocation