Targeting variables
Library of Ipsos standard questions
Ipsos standard library question
For targeting purposes, Ipsos APIs are consuming a library of predefined questions and answers for each market and locale. To match the quota structure exposed by Ipsos API's there variables need to be mapped with other standard used, as part of the integration effort.
You can access the "Libraries" page to review the details of the methods designed to support the mapping effort.
Download question library
You can download the latest list of available variables, updated 21st of March 2024 here
You can download the Social grade mapping correspondence here
You can download the Education mapping correspondence here
How regional questions are mapped
Below are listed the sources used to map the regional question in various markets.
You can also download all sources used for regional variables here.
Updated 3 months ago